Government social media accounts, if there’s one thing we know, it’s that they’re here to stay. Corner Alliance has talked about trends in digital government, the issues of convincing government employees to take advantage of social media, and also how to go about measuring digital in government. In all this research there are a few government agencies and programs that have really shown they’re on the cutting edge of government social media. These accounts have embraced various forms of social media, using it to connect with their stakeholders, communicate the importance of their work, and really create a recognizable brand with the American public. While there are many we could mention, these are the top five we want to call out for being the leading examples for digital government.
5. The Center for Disease Control and Prevention’s (CDC) Facebook Account This account does a great job of posting timely, relevant and vetted resources. You can find helpful Q&A videos on hot topics such as secondhand smoke and ebola. CDC also does an excellent job of posting health and wellness best practices or activities. They currently have 466,875 likes and counting.
4. The DHS Science and Technology Directorate’s (S&T) Twitter Account S&T is a rising star in the government twitter account world. They may only have 12 thousand followers so far but that number is sure to grow. Every month @dhsscitech hosts a twitter chat to answer questions. This past month the S&T Under Secretary, Dr. Reginald Brothers hosted a twitter chat on how S&T is reinventing government R&D and what that means for businesses and homeland security operators. We highly recommend you go check out what was said.
3. The U.S. Department of State’s YouTube Channel The State Department maintains a well organized channel. You can find remarks by Secretary Kerry, Daily Press Briefings, and even special videos on foreign policy issues. They also stay relevant by releasing candid interviews with U.S. diplomats and noting major holidays. Most recently a video was released on International Women’s Day that recognized the 2015 International Women of Courage. Currently there are over 30,000 subscribers.
2. The Federal Emergency Management’s (FEMA) Blog FEMA posts informative blogs from a variety of FEMA employees regarding disaster preparation. They own the topic and develop subject matter expertise. Topics cover everything from how your technology is shifting to help you during an emergency to updates on how the government is best preparing for the unexpected.
1. Transportation Security Administration’s (TSA) Instagram Account The over 250 thousand followers TSA has amassed are well deserved. Their pictures of confiscated items and what they stop from getting on our planes restore faith in our ability to travel. It also improves relations with customers when they have to go through security checks. TSA also highlights employees, K9 companions, and best practices to remember when getting ready for your trip. For example, did you know that pie could be taken on as a carry-on? Now you do! Next time you visit home, your mom’s famous Pecan pie can come with you.
And the Power Hitter, Honorable Mention: The National Aeronautics and Space Administration (NASA) Whether it’s Instagram, YouTube, Facebook or Twitter, NASA has always been on the forefront and remained the front runner for how a government social media account should be handled. They have high quality photos and video that offer a sneak peak into the life of an astronaut, both enticing and inspiring followers. They post consistently, multiple times a day, as well as interact with their followers. NASA is truly the golden child of government social media.
What other government accounts do you enjoy?
Want more advice on social media for government? Download our Social Media Toolkit!