Live Tweeting the Art of Real Time Tweeting

Do you want to show your followers how you’re staying abreast of the most recent developments in your given field? Do you want to interact with others at an event you’re attending real time? If so, live tweeting may be something you want to try. Live tweeting is when you tweet throughout an event or conference providing commentary on speakers, sound bites, and also interact with other attendees or people following the event online. Below are the tips Corner Alliance keeps in mind when we, or one of our clients, will be live tweeting an event.

Before the Event

1. Set your goal for this live tweet It may seem silly, but knowing the purpose behind why you are tweeting an event is important! Are you tweeting to impress your stakeholders with your analysis of the event? Are you mainly trying to gain traction with fellow attendees or participants? These two purposes will change what you choose to focus on in your tweeting. Think about your purpose and create a metric for how you will measure achieving that goal. Maybe you want to gain a certain number of followers or attain a certain number of retweets.

2. Research Before the event takes place look up any relevant hashtags that might be used. It will be important to use this hashtag in order to be a part of the conversation with other attendees. Keep in mind that sometimes other hashtags pop up the day of, or attendees may use different versions of the hashtag. You will want to check for these as well. Also research Twitter handles for any speakers who you might want to connect with on the day. Once you have completed your research you can draft some early versions of tweets you will send out. It also may be a good idea to anticipate what will or might occur at the event so that you can collect related pictures or video that can easily be attached to tweets the day of.

3. Pre-Tweet Let people know that you will be at the event and intend to be tweeting updates throughout it. Try to get the conversation started early and be one of the first accounts people turn to when wanting an insight on the latest speaker or presentation

During the Event

1. Make sure you’re logged into the correct account! The first thing you should do if you have access to multiple accounts on your device is make sure you are logged into the correct account. If you should be tweeting from a company account rather than your personal one, you do not want to find out all the day’s tweets came from your personal account.

2. Follow the Hashtag Throughout the event search the hashtag to see what others are saying. Make it a point to retweet or interact with your key influencers or stakeholders. Reply to tweets you agree with and create a dialogue with those who may have a different viewpoint. Remember to put a period before a handle when replying to a tweet so that all your followers can see the interaction.

3. What to Tweet So you’re at the event, what do you want to say? If you’re at a loss for what to tweet, good fallbacks include quotes from speakers as well as key points or takeaways from a presentation. Is there anything going on in the crowd or on stage? Take a picture and send it out using the hashtag. Or maybe there’s a certain exhibit that you think everyone should make sure to check out. Tweet out where it is and why it’s important.

Remember: Bring your phone or computer fully charged as well as an extra portable charger. You don't want your device dying mid-way through the event!

After the Event

1. Send a Thank You Who says that the Internet has killed manners? After the event make it a point to send a thank you tweet to all those who were a part of your conversation. Live tweeting doesn’t mean anything if you aren’t interacting with your peers or stakeholders, so show them how much you appreciated their participation.

2. Assess your Tweets Once the event is over read through what you sent out. What was favorited and what fell flat? Did certain tweets catch a lot of attention and prompt more interaction than others? Did you meet the metrics you set out for before the event? Take stock of all of this and incorporate best practices based on your audience.

What other best practices do you follow when live tweeting?




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The Art of Retweeting

Now that you’ve set up your Twitter account and learned some best practices, it’s time to dive a little deeper. Twitter is one of the best platforms to use if you want to communicate with your audience in real-time and participate in the conversation on trending topics. One way to do that is with the communication tactic Twitter calls, the “Retweet.” A Retweet (RT) is simply when you re-post a tweet that another account originally posted. It’s a great way to share relevant information with your followers and shows them which accounts you think are sharing valuable information. It also shows the original poster that you appreciate their content and it can aid in growing your own Twitter network.

Retweeting takes places one of two ways: you can choose to hit the “Retweet” button, which will immediately share that tweet to all of your followers, or hit “Quote Tweet” which will allow you add your own text before Retweeting. Be careful though—you only have 140 characters, including the text from the original tweet! And make sure whatever text you are adding helps foster a positive, relevant conversation.

Here’s how to optimize Retweeting for your agency:

1. Know who to RT Knowing who your influencers are is critical in social strategy, and it starts with knowing your audience. Which individuals or agencies does your audience look to for valuable information? These individuals or agencies should rank high across three attributes to be considered a true influencer: Reach, Relevance and Resonance.

Reach is audience size—you want to target people that have a large, wide scope of followers.

Relevance is the obvious one. Make sure the person/organization is relevant to a topic your audience cares about.

Resonance is a measure of how much interaction occurs with someone’s content. Think of RTs, mentions, and favorites.

Determine who the power players are and RT the information that is significant to you and your audience.

2. RT often, but not too much Don’t RT just for the sake of Retweeting. No matter if it’s a tweet you composed or one from one of your influencers, make sure your audience finds it valuable. Also, make sure that all your content isn’t purely RTs from other accounts. Find a balance between how much you’re Retweeting and how much you tweet yourself. Keep in mind who you’re Retweeting and how often.

3. Foster a dialogue Did someone RT you? That’s awesome! That means they liked your content so much that they decided to share it with their own followers, which in turn can lead to new followers for you. So how do you use this to your advantage? Start a dialogue. Tweet their handle and say thanks for sharing or ask “what part of x, y, or z resonated with you?” Using these engagements to foster a dialogue shows that you appreciate their engagement with your content and want to foster a social relationship.

Remember when starting this dialogue to put a period or other text before their handle so that the conversation is included in the newsfeed of all your followers and not just the feed of those who follow both you and this handle.

What other tips and tricks do you have for Retweeting? Share them with us!

For more information on using Twitter and other social media channels, download our free toolkit!

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